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Podcast

Prompt & Proper: the German-language podcast about artificial intelligence in companies. Every two weeks with Romano Roth and Steffen Ochsenreither.

Prompt & Proper is my podcast about artificial intelligence in companies, hosted together with Steffen Ochsenreither from Swiss Post. Every two weeks, in German, hands-on and without the marketing speak. We take one real problem per episode and work through what actually moves the needle: use cases, organization, feedback loops, and the hard decisions in between.

Listen and subscribe on Spotify, Apple Podcasts or Amazon Music. All episodes and links also live at promptandproper.ai.

Who Is Afraid of AI? Agents, Permissions and the Boring Topic of Governance
Podcast
EP 10

Who Is Afraid of AI? Agents, Permissions and the Boring Topic of Governance

14 October 2026

In episode 10 of Prompt & Proper, Steffen Ochsenreither and I talk about the AI labs warning against …

AI FinOps: Why Falling Token Prices Make Costs Explode
Podcast
EP 9

AI FinOps: Why Falling Token Prices Make Costs Explode

29 September 2026

In episode 9 of Prompt & Proper, Steffen Ochsenreither and I talk about AI FinOps. The price per …

Dark Software Factory: When Nobody Reads the Code Anymore
Podcast
EP 8

Dark Software Factory: When Nobody Reads the Code Anymore

16 September 2026

In episode 8 of Prompt & Proper, Steffen Ochsenreither and I take the dark factory concept from …

How to AI-Transform a Company: Vision and Leadership First, Technology Last
Podcast
EP 7

How to AI-Transform a Company: Vision and Leadership First, Technology Last

2 September 2026

In episode 7 of Prompt & Proper, Steffen Ochsenreither and I take on the transformation itself. The …

AI-First or AI-Enabled? Why the Name of Your AI Strategy Comes Second
Podcast
EP 6

AI-First or AI-Enabled? Why the Name of Your AI Strategy Comes Second

26 August 2026

In episode 6 of Prompt & Proper, Steffen Ochsenreither and I walk through the terminology zoo: …

The PoC Trap: Why Over 90 Percent of AI Pilots Never Reach Production
Podcast
EP 5

The PoC Trap: Why Over 90 Percent of AI Pilots Never Reach Production

19 August 2026

In episode 5 of Prompt & Proper, Steffen Ochsenreither and I dig into the PoC trap. Classically …

Is AI Killing 40 Percent of All Jobs? Why the Headline Is a Marketing Pitch
Podcast
EP 4

Is AI Killing 40 Percent of All Jobs? Why the Headline Is a Marketing Pitch

12 August 2026

In episode 4 of Prompt & Proper, Steffen Ochsenreither and I take the 40 percent headline apart. …

AI and Jobs Beyond Developers: A Broken Process Stays a Broken Process
Podcast
EP 3

AI and Jobs Beyond Developers: A Broken Process Stays a Broken Process

5 August 2026

In episode 3 of Prompt & Proper, Steffen Ochsenreither and I look at every job outside engineering. …

Agentic Coding and Token Costs: Why the 10x Claim Is a Myth
Podcast
EP 2

Agentic Coding and Token Costs: Why the 10x Claim Is a Myth

29 July 2026

In episode 2 of Prompt & Proper, Steffen Ochsenreither and I do the math on what agentic coding …

The Giant Use-Case Fallacy: Why AI Projects Fail Before They Start
Podcast
EP 1

The Giant Use-Case Fallacy: Why AI Projects Fail Before They Start

20 July 2026

In the first episode of Prompt & Proper I talk with Steffen Ochsenreither about why the hunt for one …