# blue News: Swiss Companies Cut Jobs Because of AI

> Quoted by blue News on whether job cuts at Swiss companies like Lastminute and DocMorris are really driven by AI or mainly a signal to investors

- Date: 2026-06-25
- Source: https://romanoroth.com/en/publications/bluewin-ki-stellenabbau/
- Tags: AI, Labor Market, Job Cuts, Productivity, Investors


## Summary

First the online travel provider Lastminute, then the online pharmacy DocMorris: within a single month, two listed companies in Switzerland justified larger job cuts with AI. At Lastminute, a reorganization is expected to eliminate about a quarter of its roughly 1,600 positions; at DocMorris, around 100 full-time roles group-wide. Michael Siegenthaler, head of the Swiss Labor Market research division at the KOF Institute, has observed a trend since 2024: especially in certain IT jobs and heavily language-based roles, the job market has weakened because of AI, and fewer entry-level positions are being advertised. At the same time, it remains unclear whether the hoped-for productivity gains actually materialize in day-to-day work.

## My Quotes

On the real, measurable effects of AI investments:

> "For most companies, the AI investments are not yet paying off in a measurable way."

When companies announce job cuts, it pays to look closely at whether specific functions are named. Many companies that announce "AI-driven" layoffs do not actually have mature AI in place that would replace those roles. In some cases, such announcements primarily serve to please investors.

Because an AI message

> "sounds better than admitting that the business is struggling."

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**[Read the full article on blue News](https://www.bluewin.ch/de/news/wirtschaft/schweizer-firmen-bauen-wegen-ki-stellen-ab-forscher-sehen-trend-li.3506251)**

The same Keystone-SDA story also appeared on swissinfo.ch: **[Read the article on swissinfo.ch](https://www.swissinfo.ch/ger/schweizer-firmen-bauen-wegen-ki-stellen-ab-forscher-sehen-trend/91651468)**