# Publications

> Books, articles, and written contributions

Source: https://romanoroth.com/en/publications/


Books, magazine articles, whitepapers, and other written contributions.


## In this section (16)

- [Digital Reality 2031: Orientation for Swiss Companies](https://romanoroth.com/en/publications/promodos-digital-whitepaper-digitale-realitaet-2031/), 2026-10-26: Whitepaper #01 of PROMODOS DIGITAL, the dialogue forum of the Hightech Zentrum Aargau. What changes by 2031, what executives should take from it and where Switzerland has its opportunities.
- [Out of the AI Lock-in: Companies Should Bet on Vendor Independence Now](https://romanoroth.com/en/publications/itdbusiness-ki-lock-in/), 2026-10-22: Tying your AI strategy to a single vendor is an unnecessary risk. A guest article on token costs, AI gateways and control over where sensitive data is processed.
- [How Do Companies Keep Control over AI Agents?](https://romanoroth.com/en/publications/itwelt-ki-agenten-kontrolle/), 2026-10-21: AI software now acts faster than a human can approve it. Can AI be controlled at all? A commentary on rules, autonomy limits, agent identities and technical guardrails.
- [NZZ: Is the AI Layoff Wave Reaching Large Corporations?](https://romanoroth.com/en/publications/nzz-sunrise-ki-layoffs/), 2026-09-26: Quoted in NZZ am Sonntag on the job cuts at Sunrise, on AI washing, and on why AI efficiency only arrives once processes are rethought
- [NZZ: AI Fluency Is Now Career-Relevant at UBS](https://romanoroth.com/en/publications/nzz-ki-fluency-ubs/), 2026-09-06: Quoted in NZZ am Sonntag on how companies test AI fluency, and the three questions I use to check it
- [blue News: Swiss Companies Cut Jobs Because of AI](https://romanoroth.com/en/publications/bluewin-ki-stellenabbau/), 2026-06-25: Quoted by blue News on whether job cuts at Swiss companies like Lastminute and DocMorris are really driven by AI or mainly a signal to investors
- [Handelsblatt: AI Suddenly Gets Expensive](https://romanoroth.com/en/publications/handelsblatt-ki-kostenexplosion/), 2026-06-19: Quoted in Handelsblatt on the shift to usage-based pricing for AI models, rising token costs, and the growing role of local and open-source models
- [FRANKFURT FUTURE TALKS: AI as a Colleague?](https://romanoroth.com/en/publications/frankfurt-future-talks-ki-als-kollege/), 2026-06-11: Quoted in the recap of the 10th FRANKFURT FUTURE TALKS, a panel discussion by Wirtschaftsinitiative, F.A.Z. and Momentum on Agentic AI in a reality check
- [IT-Markt: When a Local AI Infrastructure Pays Off](https://romanoroth.com/en/publications/it-markt-lokale-ki-infrastruktur/), 2026-06-02: Panel interview in IT-Markt on digital sovereignty, when running AI on-premises makes sense, and what it takes to build a local AI infrastructure
- [AI 2026: Trends and Guidelines for Deployment](https://romanoroth.com/en/publications/computerweekly-ki-2026-trends/), 2026-03-24: Expectations for AI have rarely been so high, and decision-makers' patience rarely so thin. In 2026, the focus shifts from feasibility to accountability.
- [NZZ: The Great Flight Forward into AI Agents](https://romanoroth.com/en/publications/nzz-ai-agents-investment-race/), 2026-03-14: Quoted in NZZ article about tech giants investing billions in AI agents after massive spending on language models
- [How Companies Become a Cybernetic Enterprise](https://romanoroth.com/en/publications/it-daily-cybernetic-enterprise/), 2026-02-18: The Cybernetic Enterprise transforms organizations into learning systems that adapt faster than their market changes. Why agility and AI pilots alone are not enough, and which operating model will shape the future.
- [AI Oracle 2026: The Most Important Trends for Decision-Makers](https://romanoroth.com/en/publications/it-daily-ki-orakel-2026-trends/), 2026-02-03: What decision-makers need to know and do now so that AI evolves from experiment to true partner. The 8 most important AI trends for 2026.
- [NZZ: Aleph Alpha and the European Cloud Opportunity](https://romanoroth.com/en/publications/nzz-aleph-alpha-european-cloud/), 2026-01-18: Quoted in NZZ article about Aleph Alpha's strategic shift and Europe's cloud sovereignty
- [Between Tool and Gamechanger: How AI Drives the Cybernetic Enterprise](https://romanoroth.com/en/publications/digitale-welt-cybernetic-enterprise/), 2026-01-14: AI is everywhere, but lasting business value often remains elusive. Organizations that embed AI as a strategic partner for continuous learning turn a useful tool into a true gamechanger.
- [NZZ: Workslop, When AI Destroys Productivity](https://romanoroth.com/en/publications/nzz-workslop-ai-productivity/), 2025-11-19: Quoted in NZZ article about how sloppy AI use undermines workplace productivity