A proof of concept is quick to build these days, and that is exactly where the problem starts. Classically around 70 percent of all PoCs got stuck in the PoC stage. With AI, going by the studies Steffen follows, the rate sits beyond 90 percent.
Most AI projects do not fail on the technology. They fail earlier, on a thinking error: the hunt for one giant use case, the lighthouse project.
This is the launch of my new podcast Prompt & Proper, which I host together with Steffen Ochsenreither from Swiss Post. Every two weeks, in German, hands-on and without the marketing speak. Episode 1 takes apart what we call the “giant use-case fallacy”: why the management signal “we are doing AI now” so often ends in nothing, and what a good first use case actually needs. The episode is in German, and this post captures the core of the conversation.
