AI is everywhere, but clarity, strategy, and real impact are often left by the wayside. We live in the era of what Romano Roth has dubbed ‘AI idiots’, an era of flashy demos rather than genuine long-term value. But a smarter way forward is possible. Discover the Cybernetic Enterprise and the business value it offers for industrial organisations.
How can we reduce costs, develop faster, and become more efficient? In this presentation, I walk through the core concepts of the Cybernetic Enterprise and show how organizations can continuously deliver value by combining value stream analysis, platform engineering, and AI.
Why AI Alone Doesn’t Replace Strategy # Artificial Intelligence is the central topic in the industrial sector, too. But to gain real competitive advantages through and with AI, companies must not blindly follow the hype. An “AI-First” label guarantees neither innovation nor future viability. Only those who combine people, technology, and organization in a learning system, the Cybernetic Enterprise, will be successful in the long run.
Keynote at the CTO Forum of the Rudolf-Diesel-Medaille. Hosted by Zühlke, Munich
We Are Living in the AI Hype Era # AI is dominating headlines. From natural language interfaces to automated code generation, the pace of development is relentless. But alongside this excitement, we are seeing inflated promises, rushed implementations, and disappointing returns.
Should we open-source our internal developer platform? That is the question I brought to the audience during this talk. Instead of a traditional presentation, I gave a live demo of the Zühlke Platform Plane and then opened the floor for an honest discussion about the benefits, risks, and realities of open-sourcing a commercial platform product.
In August 2025 I will release my new book, The Cybernetic Enterprise: How to Build a Future-Ready Organization.
It is the product of two decades spent guiding enterprises through DevOps, platform engineering and, more recently, AI-driven transformation. Today I want to give you a deeper look at what the book delivers, and why it matters right now.
